Make Grandma Happy This Valentine’s Day

It can be difficult being the person in a company making the big decisions. However, when decisions like locating a quality printing service for your organization's brochures, flyers, and other marketing materials lies in your hands, you must make sure that you get the most bang for your buck. The key in doing this is being flexible, yet knowing what it is that you want and need in terms of your marketing campaign and budget. Here are four tips to keep in mind as you begin your search for the right printers.

Tip #1: Communication/Customer Service

The printing service that you choose to work with must have open lines of communication with you. You need to work with someone that can discuss your project with you and be willing to make changes that you believe are necessary. They must be willing to provide proofs prior to printing. You are looking for a printing service that is "real" rather than automated as well as a service that is open to hearing your ideas and concerns.

Tip #2: Turnaround Time

When it comes to your marketing campaign materials, turnaround time is crucial. When the printing service that you are working with gives you a time to expect the printed materials, you should be able to expect the materials on or before that date. If the delivery is delayed, then it creates significant inconvenience on your end, as it sets back your marketing campaign. Therefore, make sure that you request referrals from the printing service and do not just rely on their word about their speed of delivery.

Tip #3: Cost

Though cost should not be the most important factor when selecting a printing service, it definitely is something that you need to consider. After all, every marketing campaign has a budget and it is important that you do not exceed that budget. As you are searching for a quality printing service, you should get quotes from multiple services so that you can compare their services and costs. In the end, though, just make sure that you are choosing a printing service based on quality and not cost.

Tip #4: Delivery

Some printing services will offer delivery to your business, while other services will require that printed materials be picked up from their office. Most businesses will prefer that the materials be delivered to them, but it is a personal preference. Whatever your preference is, you should check to see if the printing service offers delivery and if there is an additional fee for it.